When everything feels urgent, leaders need clear judgment and steady language.
I provide senior-level strategic communications and leadership advisory support when decisions feel heavy, messaging feels risky, and teams are stretched.
I work with leaders in nonprofit, public, and private sector organizations.
I also help small and medium-sized public-serving and not-for-profit organizations build a practical communications function, without overbuilding or hiring too soon.
This work is for moments when decisions matter, attention is high, and getting the language wrong creates unnecessary risk.
You’re likely here because:
- Too many issues are competing for attention
- A board, funding, or public-facing decision is coming
- Messaging feels risky and leaders are hesitating
- Your team is busy, but progress feels scattered
- You need to reduce noise without losing momentum
- You know you need a communications function, but there’s no clear program, approvals, or cadence yet
This is the moment my work is designed for.
About Abby McIntyre
"Abby has an incredible knack for capturing complex ideas and making them accessible and engaging for diverse audiences."
When communication isn’t clear, decisions slow, messages misfire, and trust starts to fray.
I work with leaders who are under pressure. Expectations are high, priorities shift quickly, and important decisions can’t wait for perfect conditions. The risk isn’t effort. It’s saying the wrong thing, or not saying enough, at the wrong moment.
I help leaders get clear on what matters now, choose language that holds under scrutiny, and align people so work can move forward. I step in when things feel busy, risky, or stuck and senior judgment is needed.
This work reduces pressure, not adds to it. Leaders leave with clear messaging they can use immediately and a shared understanding of what comes next.
If you’re carrying more than your team can hold right now, this is where I help.
Communication is about people. It is the difference between confusion and clarity, resistance and momentum, mistrust and trust.
Common Scenarios
Left unaddressed, these moments often lead to internal drift, public missteps, or avoidable trust loss.
When the pressure is rising
When you need to build a communications function
When you need to build a communications function
What this looks like
- Board, funder, or public scrutiny
- Sensitive decisions or messages landing poorly
How I help
I help leaders slow the moment down, choose clear language, and reduce unnecessary risk.
When you need to build a communications function
When you need to build a communications function
When you need to build a communications function
What this looks like
- Communications sits “off the side of someone’s desk”
- No clear approvals or source of truth
- Staff and leaders improvise updates
How I help
I build the basics your team can run, including decision rights, a simple approval path, reusable templates, and a steady update rhythm.
When strategy isn’t landing
When trust is starting to slip
When trust is starting to slip
What this looks like
- Priorities are unclear or competing
- Leaders saying different things
- Teams unsure what matters now
How I help
I translate strategy into shared messages people can act on with confidence.
When trust is starting to slip
When trust is starting to slip
When trust is starting to slip
What this looks like
- Confusion, rumours, or frustration growing
- Issues escalating faster than expected
How I help
I steady the room and rebuild trust through clear, honest communication.
This work is designed to reduce pressure, not add work or complexity.
For when the stakes are high and your team is at capacity, I bring calm, clear, experienced support.
Abby McIntyre
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